Job Summary
- This role is responsible for developing, implementing, and executing strategic marketing plans and programmes, to meet the brand and business objectives.
- The role holder will drive an effective integrated campaign management and measurement delivering on set brand and commercial key performance indicators (KPIs).
- They will manage the day-to-day relationship with key marketing agencies (creative, media, experiential etc) and ensure optimal output in line with the agreed Service Level Agreements.
- The role holder will set budgets for marketing programmes and campaigns ensuring optimal investment across different customer touchpoints while driving consistent messaging.
- They will provide relevant marketing insight and input in cross-functional business project teams.
Job Description
Marketing Manager
- This role is responsible for developing, implementing, and executing strategic marketing plans and programmes, to meet the brand and business objectives.
- The role holder will drive an effective integrated campaign management and measurement delivering on set brand and commercial key performance indicators (KPIs).
- They will manage the day-to-day relationship with key marketing agencies (creative, media, experiential etc) and ensure optimal output in line with the agreed Service Level Agreements.
- The role holder will set budgets for marketing programmes and campaigns ensuring optimal investment across different customer touchpoints while driving consistent messaging.
- They will provide relevant marketing insight and input in cross-functional business project teams.
Key Accountabilities
Design and Implementation of Marketing Strategies – 40%
- Participate in the development of Go-To- Market (GTM) plans aligned to overall MCR strategy as well as brand and business objectives
- Engage with the Business Units and obtain relevant information to input into the GTM design
- Gather necessary insights regarding target markets and utilise the information to enhance the business strategies or influence decisions and opportunities
- In collaboration with the MCR Communications team, drive integrated marketing planning including internal and external communication
- Continuously review the marketing plans to ensure a relevant fit with current business strategy
- Plan tactics, in terms of timing, and organise resources to be engaged in accordance with the GTM roll out plans
- Manage efficient employment of financial and human resources with emphasis on maximising Return on Marketing Investment (ROMI) principles as dictated by the company strategy
- Commission market research / assessment with the objective to identify marketing opportunities and constraints, influence product development and evaluate effectiveness of marketing strategies
- Present research findings to Business Units and other key stakeholders responsible for executing on business strategy
- Manage effective marketing governance and related operational risks through mapping the marketing process in consultation with the Business Unit
- Influence development of compelling creative to bring the brand purpose and proof-points to life
- Manage the digital marketing activation on all campaigns and programmes
- Follow the day-to-day processes in MCR Kenya.
Operational Risk Management – 15%
- Participate in managing allocated budgets (functional & project budgets) by monitoring the payment of suppliers and producing budget reports
- Maintain close relationships with Risk, Legal and Compliance through continuous engagement and consultation and ensure compliance and adherence to set legal and compliance parameters relating to Marketing
- Participate in managing suppliers within Sourcing policy framework and manage enforcement of SLAs
- Apply the correct brand and Corporate Identity, in line with the standing Absa Group brand & CI guidelines
- Manage implementation of policies and procedures in respect to business engagement both internally and externally
- Offer guidance to the business on potential risks and how to mitigate, working on principle of pro-active management or remediate in case these risks do materialize
- Pro-actively engage call center teams ahead of public and customer engagements to ensure the brand reputation is always protected.
Integrated Campaign Management and Measurement – 20%
- Support and manage an efficient traffic function to inform marketing execution resourcing and or scheduling requirements to ensure timely delivery of campaigns
- Participate in all campaign projects affecting the relevant BU’s and drive activity through from brief to final output, working with internal clients and 3rd party agencies
- Drive process, governance, budgets, ensuring requirements are met, and monitor project finances
- In collaboration with the BU’s, build clear measurable targets into campaign plans, and ensures detailed, accurate reporting
- Jointly with product managers, own and track the delivery of set brand and business KPIs.
Channel Marketing Support – 15%
- Work with media and PR agencies in identification of appropriate marketing channels to drive initiatives and ensure efficient and optimal media mix and buy
- Ensure consistent brand messaging across all owned and paid media channels
- Partner with the relevant Business Heads and Managers to provide appropriate advice on marketing activities that will best suit their business strategy
- Collaborate with the MCR team for successful execution of channel marketing programs and activations to raise awareness and/or generate leads.
Team Development – 10%
- Share best practice and learning with colleagues and seek continuous improvement opportunities, maintaining a thorough understanding of relevant, up-to-date technical knowledge.
- Work with business teams to develop a better understanding of the business divisions and their priorities
- Act as an advocate and role model in embedding Absa Group attitudes, values, and behaviours
- Work collaboratively with colleagues to help create a highly effective function, demonstrating ‘one team’ behaviours and fostering a positive working environment
- Provide exceptional stakeholder support that builds trust in the working relationship, confidence in our expertise, and a positive reputation for the wider function
- Provide learning opportunities for junior colleagues with a view to grooming future leaders within the bank.
Technical Skills:
- A Bachelor’s Degree in Marketing, Communications, or related field
- A Master’s Degree will be an added advantage
- Accreditation from relevant professional associations will be an added advantage
- Digital marketing proficiency
Competencies:
- Deep understanding of traditional and emerging marketing channels
- Excellent communication skills
- Ability to think creatively and innovatively
- Budget-management skills and proficiency
- Professional judgment and discretion
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies, and methodologies in marketing
- Ability to adapt to suit to changing business environment
- Customer obsessed at the core
- Third party agency management
- Leading and supervising
- Negotiation Skills
- Relating and networking
- Planning and organizing
- Business Acumen
- Results orientation
- Stakeholder engagement
Expertise and Experience:
- Minimum 6 years experience in marketing environment with at least 2 years in a middle management role either as a specialist or managing a team
- Extensive experience with third party agencies (Creative agency, Media agency, Digital and PR agencies)
- Project management
- Application Deadline – 23rd May 2024***
Education
- Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)
How To Apply
